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| PRINT TERMS EXPLAINED | |||
| Binding type | |||
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Saddle-stitched: stapled - the most common and suitable for up to 48pp, possibly higher dependent on paper weight. Wire-o-bound: spiral binding - suitable for short runs or for special effect. Perfect bound: like a paperback book - 68pp minimum, variations are notch binding (stronger) and POS binding. Items can also be padded like Post-Its, fixed with binding screws, etc. If you would like another binding type please [ contact us ] |
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| Bleed | |||
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| Most print is first laid up on sheets and then cut to size. This ensures clean edges and avoids thin white strips at the sides. The extra overflow of the image is referred to as the 'bleed'. The diagram on ‘How to Supply Artwork' shows how a document should be set up to allow for this bleed. It also indicates where to arrange text to avoid it being clipped. | |||
| Print both sides (folders) | |||
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| Printing both sides refers to the whole flattened sheet. If you imagine your folder opened out and require any part of the inside to be printed then this applies. |  |
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| Business card slit (folders) | |||
| If you want to be able to attach your business card to your folder. These slits are usually put on the bottom flap. | |||
| Creasing/scoring | |||
| If you wish to be able to fold your menu or flyer then state here how many creases you require. Be sure to take into account the thickness of the paper/card - obviously 350gsm card will not fold on itself as many times as 130gsm. We recommend creasing anything 170gsm or above. | |||
| Diecut or cutting | |||
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| A diecutter is like a pastry cutter which cuts the print into the desired shape, often used for for folders or creating unique shaped flyers. Any shape of print that is not a rectangle or square will require one (even for small curved edges). |
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| Finished size | |||
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| This relates to the dimensions of the finished printed item. For example: if you are wanting A5 size booklets then the finished size is A5 (148.5 x 210 mm). For folders, choose the size according to the material you wish to keep in them (if any). A4 inserts will fit into an 'oversize A4' folder and A5 inserts will fit into an 'oversize A5' folder. |
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| Gusset (folders) |  |
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| If you intend to put more than 5 sheets inside your folder it is advisable to put a gusset on the folder. The diagram right shows how a gusset adds more space to accommodate more inserts. |
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| Lamination | |||
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| A laminate is a thin plastic coating that gives your job a wipe clean surface and improves durability. Lamination is available in Matt or Gloss (Matt is a waxy, smooth looking finish, Gloss is shiny). | |||
| Number of pages (pp) | |||
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| Booklets and brochures can only be made up of pages that are a multiple of 4. This is because of the way they are constructed. If you imagine a sheet of A4 paper folded in half to make an A5 booklet, you are left with 4 printed pages (pp). In order to add more pages you need to print and fold another sheet, therefore you add another 4 pages each time. Be sure to include the cover when you calculate the number of pages. Four colour, two colour and one colour pages. If your booklet is made up of a mixture of one colour and full colour artwork then you can separate the job into a one colour and full colour run. Note that the pages are still multiples of 4 as they are printed on different sheets. This section applies to the inner pages only; use the cover options to choose the colour format for your cover pages. |
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| Print resolution | |||
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| In order to ensure a sharp printed image the source file needs to be supplied in a high enough resolution. 300dpi (dots per inch) is the resolution used for most print as it gives a good quality image whilst not causing huge file sizes. A common mistake made when producing designs for print is to use a source file (an image gathered from a scan or downloaded from the internet) as a starting point. If the source file is the incorrect resolution (for instance 72dpi in the case of images downloaded from the internet) then the design is going to be the poor quality from the start. See ‘Technical Information’ for more information. |
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| Special inks and finishes | |||
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| If you would like a particular ink that not a standard colour; a metallic ink (gold, silver etc), or a fluorescent ink, then please let us assist you. Special finishes can include spot varnishes, foil printing and embossing. |
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