Each year we eagerly await to hear the announcement for the Pantone of the Year – and this year was no exception!
Goodbye to Living Coral and hello to Classic Blue, a timeless, confident and calming colour set to make waves in 2020.
We are looking forward to seeing how we can use Classic Blue in some of our designs and draw upon it for inspiration with our clients. We’ve already added it to our colour palette so we’re ready to go on the next suitable brief!
Colour swatch breakdown:
PMS: PANTONE 19-4052 Classic Blue
RGB: R: 15 G: 76 B: 129
About Pantone Colour of the Year
For over 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
The Pantone Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact colour, relevant social media platforms and even upcoming sporting events that capture worldwide attention.