Ensure Your Hotel Welcomes Guests!
In the digital age, it’s easy to focus on building your website and get lost in social media, meanwhile forgetting that your entrance sign is looking a little worse for wear and your bar / restaurant signage could do with a refresh. First impressions count and without a smart exterior, you may be missing out on vital bookings.
Creating a unique identity for your hotel distinguishes you from the competition by conveying your specific values and aesthetic. Are you a rustic romantic getaway or a convenient pit-stop for those on the move? The distinct feel of your hotel should be echoed in your branding, including your signage, so that guests can feel confident they’ll have a great stay, reinforcing the brand as well as the look and feel of what you stand for.
Tired and dated signage implies to guests that your establishment doesn’t care, and they may expect the quality of the rooms to be just as poor. Well-designed, fresh signage for your interior and exterior demonstrates that your hotel is professional and clean with a strong sense of branding to maximise the guest experience.
Not sure if your signage needs an update? Check that it is easy to spot, on brand and makes it clear you are a hotel to passers-by. Be sure to check your interior signage too as your reception, lobby and corridors should all compliment your exterior branding and maintain a polished appearance for guests. From way-finding, lift signage and fire exits to snazzy bar signage, back-lit receptions and a show-stopping exterior, make sure your branding is up to date and cohesive.
At Aspenprint, we’ve worked with countless hotels across the UK, working with clients from design through to installation on their signage projects. Get in touch today for a free site survey whereby we can assess your space, address your needs and create a bespoke signage solution for you.
